Charlotte Banafo

Orchestrated and led two major stakeholder events, including the 2024 Annual General Meeting and the Velo House Stakeholder Event, successfully engaging VIP clientele.

Developed and published all digital marketing content for stakeholder events, including invitations and press releases, achieving over 80% reach and engagement with clear calls to action.

Authored and published the 2024 PCH Annual Report, collaborating with an external designer and launching a social media campaign for its successful presentation.

Produced the Phoenix Flyer, a quarterly stakeholder newsletter distributed to over 5,000 residents, and curated a digital version achieving a 100% open rate.

Led the 'Help for You' Campaign Phase 2, developing a comprehensive leaflet for individuals over 55 on cost-of-living support, in collaboration with an external marketing agency.

Managed the 'Damp and Mould' social media campaign, increasing brand engagement by 29% through compelling content and graphic design.

Produced weekly internal stakeholder news bulletins, achieving a 100% click-through rate by implementing creative designs and engaging content.

Oversaw the Fire Safety Campaign, partnering with external agencies to develop and execute a winter marketing strategy, enhancing community safety awareness.

Managed external website, intranet, and social media platforms, optimizing content delivery and leveraging analytics to achieve a 35% improvement in campaign performance.

Spearheaded an HR recruitment campaign that increased diverse hires by 34%, significantly strengthening the EDI network and aligning with organizational objectives.

Served as lead copywriter for all internal and external marketing communications, including annual reports and branded materials, reducing print publication costs by 25% through in-house design.

Led the Equality, Diversity, and Inclusion network's communications, promoting cultural awareness through quarterly events and earning the Gateway One-Team Award for the first Virtual Eid event.

Co-led a corporate transformation change project, designing marketing collateral and launching a 10-day campaign to foster employee growth and unity during a departmental restructure.

Managed social media platforms, increasing engagement by 35% through strategic content creation and consistent scheduling using Hootsuite and Canva.

Enhanced brand awareness by 25% for the Carers Week Campaign through impactful infographics and a targeted Twitter campaign.

Co-designed the quarterly resident newsletter and other bulk print publications in collaboration with external design agencies for housing events.

Led internal communication for the 'My Wandle' customer portal app launch, developing a comprehensive communication plan and promotional materials.

Devised a fortnightly digital newsletter via Mailchimp, achieving an 80% click rate across departments and establishing it as a permanent employee resource.